Strategy

Multi-Channel Orchestration: Beyond Just Email

A
Aditya Sharma
November 28, 2025 6 min read
Multi-Channel Orchestration: Beyond Just Email

Multi-Channel Orchestration: Beyond Just Email

If you only use email, you are ignoring 50% of your prospect's attention. If you only use LinkedIn, you are missing their professional inbox. To win, you must be everywhere.

The "Surround Sound" Effect

When a prospect sees your name in their Inbox, then sees a comment from you on LinkedIn, then gets a call... they feel like you are "everywhere". It builds familiarity.

The Coordination Problem

Doing this manually is a nightmare. "Did I email him? Wait, did I connect on LinkedIn yet? Should I call now?"

The Agentic Solution

IngageNow orchestrates the sequence across channels.

  • Day 1 (Agent): Views LinkedIn Profile (Soft touch).
  • Day 2 (Agent): Sends Connection Request.
  • Day 3 (Agent): Sends Email 1.
  • Day 5 (Agent): Drafts a "bump" message on LinkedIn if they accepted.

The agent remembers the state of every channel. If they reply on LinkedIn, it automatically stops the Email sequence. No more awkward "Hey, I just replied to you there" moments.

Conclusion

Don't be a nuisance. Be a presence. Multi-channel is about being available where the buyer wants to buy.

About the Author

A
Aditya Sharma
Editor