Free Tool
SDR Cost Calculator
How much does your SDR team really cost? Calculate the true cost of manual outbound vs AI-powered pipeline – including hidden expenses most teams ignore.
Your Team
3
151015
8
28 (avg)1520
₹3.0L
₹50K₹5L₹10L₹15L
Results
Your Current SDR Cost (Annual)
Base salaries (3 SDRs × ₹4.8L)₹14.4L
Overhead (benefits, management, office)₹5.0L
Ramp cost (3-month productivity loss)₹3.0L
Sales tools & software₹3.0L
Total Annual Cost₹25.4L
Meetings booked/year288
Cost per meeting₹8.8K
With IngageNow (Annual)
IngageNow Basic (₹21,999/month)₹2.6L
Estimated meetings/year (3-5x SDR output)1008
Cost per meeting₹262
Annual Savings₹22.8L
90% cost reduction
1-week free trial. No credit card required.
How We Calculate SDR Costs
Most B2B companies underestimate their true SDR cost by 40-60%. They count base salary but forget:
- Overhead costs (35%): Employee benefits, PF/ESI, office space, management time, and HR costs
- Ramp costs: New SDRs take 3-6 months to reach full productivity. During ramp, you pay full salary for 25-50% output
- Tool costs: Apollo ($49-99/user/month), Outreach ($100-130/user/month), Clearbit, ZoomInfo, and other sales tools add ₹3-8L/year
- Attrition costs: SDR turnover in India averages 35% annually. Each replacement costs 2-3 months of salary in recruiting and training
When you add these hidden costs, the true fully-loaded cost of an SDR in a Tier 1 Indian city is ₹8-12L/year – not the ₹4-5L base salary you see on job boards.
How AI Changes the Economics
IngageNow's AI agents perform the core SDR functions – prospecting, personalisation, and outreach – at a fraction of the cost. Key differences:
- No ramp time: AI is productive from day 1
- No attrition: AI doesn't quit after 8 months
- No tool stack: IngageNow replaces 3-4 separate tools
- 3-5x output: AI processes thousands of prospects per day vs 40-60 for a human SDR