The Unfilled Roles Playbook

Target companies that have been trying to hire for a specific role for 90+ days, and pitch your software (or agency) as the immediate alternative.

Why This Signal Matters

If a company has had a 'Senior AWS Architect' role open for 4 months, projects are stalling and the CTO is bleeding money. Software or agencies that can replace or augment that human role are highly attractive.

Who to target when this fires:

The Hiring Manager (e.g., CTO for dev roles, CMO for marketing roles)

OSINT Detection Engine

IngageNow tracks the 'days active' on job postings across major boards and flags roles that cross the 60 or 90-day threshold of remaining unfilled.

IngageNow Intelligence monitors 40+ dynamic data sources to detect the Stale / Hard-to-Fill Job Postings signal in real-time, automatically updating your target account dossiers.

The Autonomous Sequence

When IngageNow detects the Stale / Hard-to-Fill Job Postings signal, it drafts the following 5-touch email cadence waiting for your approval.

Day 1Subject: The open [Job Title] role at {{company}}

Hi {{firstName}}, I noticed you've been trying to hire a [Job Title] for nearly 3 months now. The talent market for that specific skill is brutal right now. While you wait to find the perfect full-time hire, have you considered using software to handle the [Specific Task the role does] so your projects don't stall?

AI Logic: Identifies a highly specific, painful, and active problem (unable to hire).

Day 3Subject: Automating [Task]

Following up – [Similar Company] had the exact same issue trying to hire [Job Title]s in this market. Instead of waiting, they deployed our platform to automate [Task]. It completely eliminated the need for the headcount, saving them $[Salary] a year. Open to seeing if we can clear out your backlog?

AI Logic: Pitches the software as a cheaper, instant alternative to human headcount.

Day 7Subject: Quick question

Hi {{firstName}}, I imagine the work that [Job Title] was supposed to do is currently falling on your plate. If we could take 80% of [Specific Task] off your hands by next week, would you be open to a 10-minute demo?

AI Logic: Appeals to the hiring manager's personal pain (they are doing two jobs right now).

Day 14Subject: Why it's hard to hire [Role]

{{firstName}}, thought you might find this interesting. We looked at why the time-to-hire for [Job Title]s has doubled this year, and how top teams are altering their tech stack to compensate. [Link] Hope it's helpful context.

AI Logic: Validates their struggle with hard data.

Day 21Subject: Signing off

{{firstName}} - I'll stop reaching out. I hope you manage to fill the [Job Title] seat soon! If you decide to look at software alternatives instead, let me know. Best,

AI Logic: Polite close.

Stop guessing. Start listening.

Stop blasting generic emails. Let IngageNow's OSINT engine listen for the Stale / Hard-to-Fill Job Postings signal and deploy this exact playbook autonomously.

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