What is AI SDR?
An AI-powered Sales Development Representative that autonomously handles prospecting, outreach, and meeting booking.
Definition
An AI SDR (Sales Development Representative) is an autonomous software agent that performs the core functions of a traditional human SDR – researching prospects, writing personalised outreach emails, following up, qualifying leads, and booking meetings – using artificial intelligence. Unlike basic automation tools that send templated emails, AI SDRs analyse intent signals, generate unique messaging per prospect, and adapt their approach based on engagement data.
Why AI SDR Matters
Manual SDRs cost ₹30-35L/year in India and book 5-8 meetings/month. AI SDRs cost ₹2-10L/year and book 30-60 meetings/month with 3-4x higher response rates. The unit economics of manual SDRs have broken as buyer behaviour changed (lower email open rates, lower cold call connection rates). AI SDRs restore the economics by achieving personalisation at scale.
How IngageNow Uses AI SDR
IngageNow's platform functions as a complete AI SDR – discovering high-intent accounts from 37 data dimensions, generating hyper-personalised outreach, and booking qualified meetings autonomously. Start at ₹21,999/month.
Try IngageNow FreeRelated Terms
Assigning numerical values to leads to prioritise those most likely to convert.
Signals that indicate a company or individual is actively researching or considering a purchase.
A structured sequence of outreach touchpoints (emails, calls, social) over a defined time period.
A sales strategy where representatives proactively reach out to potential customers.