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Intent Signal Playbook

The Event Sponsor Playbook

Companies paying $20k+ to sponsor an event are desperate for meetings. Pitch them solutions that maximize their event ROI.

Why This Signal Matters

Event sponsorship is incredibly expensive. If a company is a Gold Sponsor at SaaSstr, they have a massive marketing budget and intense pressure to prove pipeline ROI from that specific event.

Who to target when this fires:

  • Field Marketing Manager
  • VP Marketing
  • Event Director
  • VP Sales

OSINT Detection Engine

IngageNow scrapes event sponsor directories, virtual booth lists, and social media hashtags to identify which companies are heavily invested in upcoming major conferences.

IngageNow Intelligence monitors 40+ dynamic data sources to detect the Trade Show / Event Sponsorship signal in real-time, automatically updating your target account dossiers.

The Autonomous Sequence

When IngageNow detects the Trade Show / Event Sponsorship signal, it drafts the following 5-touch email cadence waiting for your approval.

Day 1Subject: Your booth at [Event Name]
Hi {{firstName}}, Noticed {{company}} is sponsoring [Event Name] next month. With how expensive booths are getting, relying on foot traffic alone is a great way to waste budget. How are you ensuring your AE's have their pre-booked meeting calendars full before they even land in the city?

AI Logic: Pokes a very specific, expensive anxiety that every Field Marketer has right before a show.

Day 3Subject: Pre-booking [Event] meetings
Following up – we help sponsors at [Event Name] identify exactly which of their target accounts will be attending, and automate the outreach to get them to your booth. Last year at [Event], we helped [Company] pre-book 45 qualified meetings. Are you open to exploring this to maximize the sponsorship ROI?

AI Logic: Offers a clear solution to the anxiety introduced in email 1 with hard metrics.

Day 7Subject: Too late for [Event]?
Hi {{firstName}}, we are about 3 weeks out from [Event Name]. We can still deploy our audience-targeting campaign for {{company}} if we move quickly. It takes us 48 hours to map the attendee list against your ICP. Is driving booth traffic a priority right now?

AI Logic: Creates genuine timeline urgency based on the real-world date of the event.

Day 14Subject: Event ROI Calculator
{{firstName}}, I know you're busy prepping the booth logistics. Just dropping off this Event ROI Calculator we built – helps figure out exactly how many badge scans you need to break even on the sponsorship. [Link] Have a great show!

AI Logic: A highly relevant tool that provides value without asking for a meeting.

Day 21Subject: Hope [Event] was a success
{{firstName}} - Hope the booth at [Event] was packed! I'll hold off on reaching out again. When you're planning your strategy for the next conference, let me know if you want to chat pre-show meeting generation. Cheers,

AI Logic: Sent *after* the event happens. Acknowledges reality.

Stop guessing. Start listening.

Stop blasting generic emails. Let IngageNow's OSINT engine listen for the Trade Show / Event Sponsorship signal and deploy this exact playbook autonomously.

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