Cold Email Templates for VP of Sales (India B2B)
3 proven cold email templates for reaching VP of Sales at Indian B2B companies. Includes personalisation tips and response rate benchmarks.
Hi {{FirstName}},
I noticed {{Company}} is hiring SDRs (saw 3 open roles on your careers page). That usually means you're scaling outbound but feeling the CAC pressure.
We work with Series A-B SaaS companies in India that face the same challenge. One customer went from ₹38K/meeting to ₹5K/meeting by switching from manual SDRs to intent-based AI outreach.
Worth a 15-minute call to see if the approach fits {{Company}}'s stage?
Aditya
Founder, IngageNowReferences a specific, verifiable observation (job postings). Addresses the exact pain point a VP of Sales hiring SDRs faces. Includes a concrete result with Indian pricing context.
Hi {{FirstName}},
I saw {{Company}} uses {{Competitor}} for outbound. No judgment – it's a solid tool for contact data.
But I'm curious: are you seeing the reply rates you expected? Most {{Competitor}} users we talk to are stuck at 1-2%.
We've been helping similar companies (same stage, same ICP) hit 6-8% reply rates by adding an intent intelligence layer on top of their existing stack. No rip-and-replace needed.
Happy to share what's working if relevant.
AdityaNon-confrontational approach to competitive displacement. Doesn't trash the competitor – instead positions IngageNow as complementary. The '1-2% reply rate' stat is highly relatable.
Hi {{FirstName}},
With Q4 around the corner, I imagine you're thinking about hitting pipeline targets with the team you have.
Quick thought: what if your 2 best SDRs could produce the output of 10, without hiring 8 more?
That's what we're seeing with our customers – AI handles the research and personalisation at scale, while your top performers focus on closing.
One VP of Sales in Bangalore told me: 'We went from 60 meetings/month to 140 meetings/month without adding a single seat.'
Want to see how it works? 15 minutes.
AdityaTemporal relevance (Q4 pressure). Frames AI as augmentation, not replacement. Uses a relatable peer quote. Doesn't ask for much (15 minutes).
Tips for Reaching VP of Sales
VP of Sales responds best to metrics: include specific numbers (₹/meeting, reply rates, meetings/month)
Reference their specific hiring activity – it shows you did research
Never position AI as replacing their team – frame it as making their best people more productive
Keep emails under 120 words – VPs scan, they don't read
Best send time for Indian VPs: Tuesday-Thursday, 9-11 AM IST
Skip the Templates. Let AI Write for You.
IngageNow's AI writes unique, personalised emails for every prospect – no templates needed. Start your 1-week free trial.
Start Free Trial