Email Templates

Cold Email Templates for VP of Sales (India B2B)

3 proven cold email templates for reaching VP of Sales at Indian B2B companies. Includes personalisation tips and response rate benchmarks.

1
Subject Line
{{Company}}'s outbound efficiency – quick question
Hi {{FirstName}},

I noticed {{Company}} is hiring SDRs (saw 3 open roles on your careers page). That usually means you're scaling outbound but feeling the CAC pressure.

We work with Series A-B SaaS companies in India that face the same challenge. One customer went from ₹38K/meeting to ₹5K/meeting by switching from manual SDRs to intent-based AI outreach.

Worth a 15-minute call to see if the approach fits {{Company}}'s stage?

Aditya
Founder, IngageNow
Why This Works

References a specific, verifiable observation (job postings). Addresses the exact pain point a VP of Sales hiring SDRs faces. Includes a concrete result with Indian pricing context.

2
Subject Line
How {{Competitor}} customers are cutting CAC 65%
Hi {{FirstName}},

I saw {{Company}} uses {{Competitor}} for outbound. No judgment – it's a solid tool for contact data.

But I'm curious: are you seeing the reply rates you expected? Most {{Competitor}} users we talk to are stuck at 1-2%.

We've been helping similar companies (same stage, same ICP) hit 6-8% reply rates by adding an intent intelligence layer on top of their existing stack. No rip-and-replace needed.

Happy to share what's working if relevant.

Aditya
Why This Works

Non-confrontational approach to competitive displacement. Doesn't trash the competitor – instead positions IngageNow as complementary. The '1-2% reply rate' stat is highly relatable.

3
Subject Line
Re: {{Company}}'s Q4 pipeline target
Hi {{FirstName}},

With Q4 around the corner, I imagine you're thinking about hitting pipeline targets with the team you have.

Quick thought: what if your 2 best SDRs could produce the output of 10, without hiring 8 more?

That's what we're seeing with our customers – AI handles the research and personalisation at scale, while your top performers focus on closing.

One VP of Sales in Bangalore told me: 'We went from 60 meetings/month to 140 meetings/month without adding a single seat.'

Want to see how it works? 15 minutes.

Aditya
Why This Works

Temporal relevance (Q4 pressure). Frames AI as augmentation, not replacement. Uses a relatable peer quote. Doesn't ask for much (15 minutes).

Tips for Reaching VP of Sales

VP of Sales responds best to metrics: include specific numbers (₹/meeting, reply rates, meetings/month)

Reference their specific hiring activity – it shows you did research

Never position AI as replacing their team – frame it as making their best people more productive

Keep emails under 120 words – VPs scan, they don't read

Best send time for Indian VPs: Tuesday-Thursday, 9-11 AM IST

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