The New Executive Outbound Playbook

Capitalise on the 'new sheriff in town' effect. New executives have a mandate for change and usually replace existing tech stacks within their first 100 days.

Why This Signal Matters

New leaders don't get hired to maintain the status quo. They bring their preferred tools from past roles and are highly receptive to evaluating new vendors that can help them secure quick, high-visibility wins.

Who to target when this fires:

The new executive directly
Directors reporting directly to the new executive

OSINT Detection Engine

Through LinkedIn job change detection and executive PR announcements, IngageNow spots when an ICP target account lands a new decision-maker in your relevant department.

IngageNow Intelligence monitors 40+ dynamic data sources to detect the New Executive Hire (VP/C-Level) signal in real-time, automatically updating your target account dossiers.

The Autonomous Sequence

When IngageNow detects the New Executive Hire (VP/C-Level) signal, it drafts the following 5-touch email cadence waiting for your approval.

Day 1Subject: Congrats on the new role at {{company}}!

Hi {{firstName}}, Saw you recently took over as [Role] at {{company}} – congratulations! Transitioning into a new leadership seat is no joke. Often, incoming [Roles] find that the existing [Specific Tech Stack/Process] they inherited isn't scalable enough for their new mandate. Are you currently auditing your [Category] setup?

AI Logic: Validates their new position and directly addresses the 'evaluation phase' all new leaders go through.

Day 3Subject: Any quick wins?

Following up – we find that new leaders and their teams are usually looking for a 'quick win' in their first 90 days to show immediate ROI to the board. Our platform can deploy in [Timeframe] and immediately improve [Metric]. Open to exploring this for your 90-day plan?

AI Logic: Frames your solution as a tool to help *them* look good to *their* new bosses.

Day 8Subject: What [Company B] did

{{firstName}}, when [Similar Executive] took over the exact same role at [Similar Company], they ripped out their legacy [System] and moved to us. Result: [Killer Metric] in 60 days. Worth 10 minutes to see if the same playbook works for {{company}}?

AI Logic: Peer-level social proof. Executives care intensely about what their exact peers are doing.

Day 15Subject: Idea for {{company}}

Hi {{firstName}}, I was looking at {{company}}'s current approach to [Process you solve] and noticed [Specific Observation from OSINT]. If fixing that is part of your new mandate, I'd love to share how we helped [Competitor] solve it last quarter.

AI Logic: Shows you've actually researched the company, not just scraped their job title.

Day 25Subject: Timing?

{{firstName}} - I know the first month in a new role is pure chaos, so I'll pause my outreach here. If auditing [Process/Tool] hits your desk later this year, please keep us in mind. Cheers,

AI Logic: Empathetic sign-off acknowledging the reality of starting a new job.

Stop guessing. Start listening.

Stop blasting generic emails. Let IngageNow's OSINT engine listen for the New Executive Hire (VP/C-Level) signal and deploy this exact playbook autonomously.

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