Cold Email Templates for CEOs & Founders (India B2B)
3 cold email templates for reaching startup CEOs and founders in India. Short, direct, and founder-to-founder.
Hi {{FirstName}},
Congrats on the {{FundingRound}} – saw the news on {{Source}}.
As a fellow founder, I know the post-funding pressure: board wants pipeline NOW, but hiring SDRs takes 6 months to show results.
We help post-funding startups build pipeline in weeks, not months. One founder in your space went from 8 meetings/month to 35 without hiring a single SDR.
Worth a founder-to-founder chat?
Aditya
Founder, IngageNowFounder-to-founder framing creates instant rapport. References their funding (easy to find, shows research). Addresses the exact post-funding challenge.
Hi {{FirstName}},
Saw {{Company}} is hiring 2 SDRs. Before you commit ₹24L/year + 6 months of ramp time...
What if one AI system could do the work of 5 SDRs for ₹22K/month? And be productive from week 1?
Not science fiction – it's what 50+ Indian B2B companies are doing right now.
I can show you the economics in 15 minutes. Might save you ₹20L+ this year.
AdityaCatches the CEO at the exact moment they're committing budget (hiring). Specific savings number creates urgency.
Hi {{FirstName}},
I've been following {{Company}} since your launch. Quick question: how are you handling outbound right now? Founder-led? Small SDR team? Agency?
I ask because most founders I talk to (Series A-B, ₹5-25 Cr ARR) hit a wall at 50-80 outbound meetings/month. They can't scale without hiring armies.
We've cracked that ceiling for similar companies. Happy to share the playbook if it's relevant to where {{Company}} is today.
AdityaOpen-ended question that invites a response. Positions the founder as part of an exclusive peer group. No hard sell.
Tips for Reaching CEO / Founder
CEOs have the shortest attention spans – keep emails under 80 words
Always personalise with funding, hiring, or company milestones
Founder-to-founder framing works exceptionally well in the Indian startup ecosystem
Include specific ₹ savings figures – CEOs think in P&L terms
Best send time: Tuesday-Thursday, 8-9 AM IST (before their day gets chaotic)
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