Cold Email Templates for CMOs & Marketing Leaders (India B2B)

Hi {{FirstName}},

I noticed {{Company}}'s SEM spend has increased (saw new Google Ads campaigns running). Strong move for demand gen.

Quick question: are you tracking which of those inbound leads have genuine buying intent vs tyre-kickers?

Most marketing leaders I talk to say 60-70% of MQLs never convert. Not because the marketing was bad – because the scoring was.

We help marketing teams identify which leads are actually worth sending to sales (37-dimension intent scoring, not just 'downloaded ebook = hot lead').

Worth a quick chat about your attribution model?

Aditya

Hi {{FirstName}},

I read {{Company}}'s latest blog on {{Topic}} – genuinely insightful content.

But here's what I've seen with other B2B companies: great content attracts lots of traffic but the visitors who download and engage are often researchers, students, or competitors. Not buyers.

What if you could identify which content consumers are actually in-market? And then automatically route them to a personalised outreach sequence?

That's what our Intelligence module does. Happy to show you what it looks like with your actual traffic data.

Aditya

Hi {{FirstName}},

Quick benchmark: the best-performing B2B marketing teams in India are sourcing 40-50% of pipeline from outbound intelligence (not just inbound).

Most are at 15-20%.

The gap? Intent data. Companies using intent signals to trigger outbound achieve 3x higher response rates than generic outreach.

Curious where {{Company}} falls on that spectrum – and whether there's an opportunity to close the gap.

15 minutes?

Aditya