Cold Email Templates for CFOs & Finance Leaders (India B2B)

Hi {{FirstName}},

Quick question: what does {{Company}} spend annually on SDR-related costs (salaries, tools, management overhead)?

For companies your size, it's typically ₹30-50L for a 3-person team. Industry benchmarks show AI-first companies are achieving the same output at ₹3-5L/year.

That's a 90% reduction in customer acquisition cost without reducing pipeline volume.

Worth 15 minutes to see if the unit economics apply to {{Company}}?

Happy to share the detailed financial model.

Aditya

Hi {{FirstName}},

The median CAC for mid-market B2B SaaS in India is ₹75,000. Companies using AI-powered outbound are averaging ₹28,000.

For a company doing ₹{{ARR}} Cr ARR with a ₹{{ACV}}L average deal size, that gap represents ₹{{Savings}}L in annual savings.

I built a free calculator that models your specific numbers: ingagenow.in/tools/sdr-cost-calculator

Or happy to walk through the analysis live. 15 minutes.

Aditya

Hi {{FirstName}},

I've been studying the unit economics of Indian B2B sales teams. One pattern stands out: companies spending above ₹30K per qualified meeting are leaving money on the table.

AI-first companies are achieving ₹4-6K per meeting at equal or higher quality.

The difference isn't better salespeople – it's better targeting. When you only outreach to companies with verified buying intent, conversion rates jump 3x.

Wanted to share the analysis with someone who'd appreciate the numbers.

Aditya