What is Email Deliverability?
The ability of your emails to reach the recipient's inbox rather than spam or promotions folders.
Definition
Email deliverability measures whether your outbound emails successfully land in the primary inbox of your recipients. Key factors include: sender reputation (domain and IP), authentication protocols (SPF, DKIM, DMARC), email content quality, sending volume and patterns, bounce rates, and spam complaint rates. Poor deliverability means your outreach never reaches prospects – rendering your entire outbound effort useless regardless of email quality.
Why Email Deliverability Matters
Even the best-personalised email is worthless if it lands in spam. Average B2B email deliverability is 85-90%, meaning 10-15% of your outreach never reaches the inbox. Companies with poor sending practices can see deliverability drop below 50%, effectively burning their domain reputation.
How IngageNow Uses Email Deliverability
IngageNow protects your deliverability through: dedicated sending domains, gradual warm-up protocols, intent-based targeting (relevant emails get fewer spam complaints), proper authentication setup (SPF, DKIM, DMARC), and sending volume management. Our customers maintain 95%+ deliverability.
Try IngageNow FreeRelated Terms
A structured sequence of outreach touchpoints (emails, calls, social) over a defined time period.
A sales strategy where representatives proactively reach out to potential customers.
An unsolicited email sent to a potential customer with no prior relationship.
A score assigned to your email domain based on sending practices, affecting email deliverability.