What is Domain Reputation?
A score assigned to your email domain based on sending practices, affecting email deliverability.
Definition
Domain reputation is a score (maintained by email providers like Google, Microsoft, and spam filters) that reflects the trustworthiness of your email domain. High reputation means your emails reach the inbox. Low reputation means they go to spam. Domain reputation is influenced by: bounce rates, spam complaints, engagement rates (opens, replies), sending volume consistency, authentication setup (SPF, DKIM, DMARC), and the quality of your recipient lists.
Why Domain Reputation Matters
Once your domain reputation is damaged, it can take months to recover. Companies that send high-volume generic outreach often destroy their domain reputation within weeks, making ALL their emails (including to existing customers) land in spam. This is why 'spray and pray' outbound is self-destructive.
How IngageNow Uses Domain Reputation
IngageNow protects domain reputation through: dedicated sending domains (protecting your main domain), intent-based targeting (relevant emails get replies, not spam complaints), gradual volume ramping, and automated deliverability monitoring.
Try IngageNow FreeRelated Terms
A structured sequence of outreach touchpoints (emails, calls, social) over a defined time period.
A sales strategy where representatives proactively reach out to potential customers.
The ability of your emails to reach the recipient's inbox rather than spam or promotions folders.
An unsolicited email sent to a potential customer with no prior relationship.