What is Cold Email?
An unsolicited email sent to a potential customer with no prior relationship.
Definition
A cold email is a first-touch outreach email sent to a prospect who has not previously interacted with your company. Despite common misconceptions, cold email is NOT spam when done correctly. Effective cold emails are: personalised to the recipient, relevant to their business situation, compliant with email regulations (CAN-SPAM, DPDP Act), and sent from a legitimate business with a clear unsubscribe option. Average cold email response rates range from 1-2% (generic) to 6-8% (well-targeted and personalised).
Why Cold Email Matters
Cold email remains the most cost-effective B2B outbound channel when done well. The difference between 1% and 8% response rates is entirely about targeting (reaching the right people) and personalisation (saying something relevant). AI has made it possible to achieve both at scale.
How IngageNow Uses Cold Email
IngageNow's AI writes unique cold emails for every prospect, referencing their specific situation (recent funding, job postings, tech stack, LinkedIn activity). This achieves 6-8% response rates at the volume of automated outreach (thousands per day).
Try IngageNow FreeRelated Terms
An AI-powered Sales Development Representative that autonomously handles prospecting, outreach, and meeting booking.
A structured sequence of outreach touchpoints (emails, calls, social) over a defined time period.
A sales strategy where representatives proactively reach out to potential customers.
The ability of your emails to reach the recipient's inbox rather than spam or promotions folders.