What is Outbound Sales?
A sales strategy where representatives proactively reach out to potential customers.
Definition
Outbound sales is the proactive approach to selling where sales representatives initiate contact with potential customers through cold emails, cold calls, LinkedIn outreach, and other direct communication methods. This contrasts with inbound sales where customers find you through content, SEO, or advertising. Outbound sales is essential for B2B companies because it allows you to target specific high-value accounts rather than waiting for them to discover you.
Why Outbound Sales Matters
While inbound generates broad interest, outbound generates targeted pipeline. The best B2B companies use both: inbound for awareness and outbound for strategic account targeting. In India, outbound is particularly important because many decision-makers don't actively search for solutions – they buy from vendors who reach them first.
How IngageNow Uses Outbound Sales
IngageNow transforms outbound from 'spray and pray' to 'precision targeting' by using intent data to identify which accounts are actively in-market. AI handles the research and personalisation at scale, while humans focus on strategy and closing.
Try IngageNow FreeRelated Terms
An AI-powered Sales Development Representative that autonomously handles prospecting, outreach, and meeting booking.
A structured sequence of outreach touchpoints (emails, calls, social) over a defined time period.
Software that helps sales teams manage and automate multi-channel outreach to prospects.
An unsolicited email sent to a potential customer with no prior relationship.