What is Sales Intelligence?
Data and insights about prospects, companies, and markets that help sales teams sell more effectively.
Definition
Sales intelligence encompasses the tools, data, and methodologies used to gather actionable information about potential buyers. This includes firmographic data (company size, revenue, industry), technographic data (what technology they use), intent data (what they're researching), and social data (what they're posting about). Sales intelligence transforms raw data into actionable insights that tell salespeople WHO to call, WHEN to call, and WHAT to say.
Why Sales Intelligence Matters
Sales teams with access to intelligence sell 3x more than teams without it (Gartner 2024). Intelligence eliminates guesswork from prospecting and ensures every outreach is relevant and timely. The difference between a ₹30K/meeting cost (no intelligence) and a ₹5K/meeting cost (with intelligence) is the quality of targeting.
How IngageNow Uses Sales Intelligence
IngageNow's Intelligence module is the core of the platform – aggregating 37 data dimensions from multiple sources to provide actionable insights on every target account. It answers: 'Is this company worth calling?' and 'What should I say when I call?'
Try IngageNow FreeRelated Terms
Assigning numerical values to leads to prioritise those most likely to convert.
Signals that indicate a company or individual is actively researching or considering a purchase.
Software that helps sales teams manage and automate multi-channel outreach to prospects.
Information gathered about competitors to inform business strategy and sales positioning.