What is Intent Data?
Signals that indicate a company or individual is actively researching or considering a purchase.
Definition
Intent data comprises behavioural signals that reveal a prospect's buying intent – such as researching competitors on G2, visiting pricing pages, downloading ROI calculators, posting about pain points on LinkedIn, or hiring for roles that your product addresses. First-party intent data comes from your own website/emails. Third-party intent data comes from external sources (review sites, job boards, social media, news). Intent data transforms outbound sales from guessing ('Who might want our product?') to knowing ('Who is actively looking for our product right now?').
Why Intent Data Matters
Outreach to prospects with verified buying intent achieves 3-4x higher response rates than generic outbound. Companies using intent data report 67% reduction in wasted sales time and 2-3x faster deal cycles. In India, mid-market B2B companies waste ₹40-90L/year chasing leads without buying intent.
How IngageNow Uses Intent Data
IngageNow's Intelligence module collects intent signals from 37 data sources including LinkedIn activity, job postings, funding announcements, tech stack changes, and competitor research patterns. These signals feed into the lead scoring engine to identify truly in-market accounts.
Try IngageNow FreeRelated Terms
Assigning numerical values to leads to prioritise those most likely to convert.
A B2B strategy that focuses marketing and sales resources on a specific set of target accounts.
Data and insights about prospects, companies, and markets that help sales teams sell more effectively.
The process a B2B buyer goes through from identifying a problem to purchasing a solution.