What is Sales Engagement Platform?
Software that helps sales teams manage and automate multi-channel outreach to prospects.
Definition
A Sales Engagement Platform (SEP) is a category of software that enables sales teams to execute outreach at scale across email, phone, LinkedIn, and other channels. Key features include: email sequencing, call logging, task management, analytics, and CRM integration. Popular examples include Outreach.io, Salesloft, and Apollo's sequencing features. SEPs are the 'execution layer' of outbound sales – they help reps send, track, and follow up on outreach.
Why Sales Engagement Platform Matters
SEPs improved sales productivity by 25-40% when first adopted. However, they're now commoditised – everyone has one. The differentiator is no longer the sending tool but the intelligence behind what you send and who you send it to.
How IngageNow Uses Sales Engagement Platform
IngageNow combines the engagement layer (sending, tracking, sequencing) with the intelligence layer (intent detection, scoring, personalisation) in one platform. Instead of buying a SEP + data provider + scoring tool separately, IngageNow provides all three.
Try IngageNow FreeRelated Terms
An AI-powered Sales Development Representative that autonomously handles prospecting, outreach, and meeting booking.
A structured sequence of outreach touchpoints (emails, calls, social) over a defined time period.
A sales strategy where representatives proactively reach out to potential customers.
An unsolicited email sent to a potential customer with no prior relationship.