What is Buyer Persona?
A semi-fictional representation of your ideal buyer based on research and data.
Definition
A buyer persona is a detailed profile of a specific type of person who buys your product. Unlike an ICP (which describes companies), personas describe individuals within those companies. A B2B buyer persona includes: job title, responsibilities, goals, challenges, decision-making authority, preferred communication channels, and information sources. Multiple personas often exist within a single ICP (e.g., the VP of Sales who champions, the CFO who approves budget, the RevOps person who evaluates technically).
Why Buyer Persona Matters
Different personas need different messaging. A VP of Sales cares about pipeline and quota. A CFO cares about ROI and cost savings. A CTO cares about integration and technical architecture. Outreach that speaks to the wrong persona's priorities fails regardless of targeting quality.
How IngageNow Uses Buyer Persona
IngageNow's AI identifies the buyer persona for each contact based on their title and LinkedIn profile, then adapts messaging accordingly. VP of Sales gets metric-driven outreach. CTO gets technical architecture details. CFO gets ROI analysis. All generated automatically.
Try IngageNow FreeRelated Terms
Assigning numerical values to leads to prioritise those most likely to convert.
A B2B strategy that focuses marketing and sales resources on a specific set of target accounts.
A detailed description of the type of company that would get the most value from your product.
The process a B2B buyer goes through from identifying a problem to purchasing a solution.