What is Sales Cadence?
A structured sequence of outreach touchpoints (emails, calls, social) over a defined time period.
Definition
A sales cadence (also called a sales sequence or outreach cadence) is a systematic series of touchpoints designed to engage a prospect over time. A typical B2B cadence might include: Day 1 – personalised email, Day 3 – LinkedIn connection request, Day 5 – follow-up email with case study, Day 8 – phone call, Day 12 – final email. Cadences ensure consistent follow-up and prevent leads from falling through the cracks.
Why Sales Cadence Matters
80% of B2B deals require 5+ touchpoints before a meeting is booked. Without a structured cadence, most reps give up after 1-2 attempts. Companies using structured cadences see 2-3x higher meeting booking rates vs ad-hoc outreach.
How IngageNow Uses Sales Cadence
IngageNow's AI builds and executes multi-touch cadences automatically. Each touchpoint is personalised based on the prospect's intent signals and engagement behaviour. The AI adapts the cadence in real-time – if a prospect opens an email, the next touchpoint is accelerated.
Try IngageNow FreeRelated Terms
An AI-powered Sales Development Representative that autonomously handles prospecting, outreach, and meeting booking.
A sales strategy where representatives proactively reach out to potential customers.
The ability of your emails to reach the recipient's inbox rather than spam or promotions folders.
Software that helps sales teams manage and automate multi-channel outreach to prospects.